How technology is affecting media consumption trends right now

This post will check out how smartphones have impacted the media sector.

Over the past few decades, as society has come to be dependent on mobile phones, innovation has become the focus of attention for many areas of industry. The rise of smart devices has essentially reshaped the media industry, resulting in new advancements in the way media is developed, distributed and consumed. Before the age of digitalisation, media has been traditionally consumed in standardised formats such as newspaper publications and television or radio transmissions. Nevertheless, more recently, the media landscape is showing a palpable shift in the direction of mobile-first platforms. In addition to this shift, there has been a variety of new opportunities in media, most especially within the journalism, marketing and entertainment sectors. The head of the fund that has a stake in Sky, for instance, would acknowledge that the smartphone era has in truth, compelled the media industry to reinvent its business designs and strategies, disrupting conventional outlets and opportunities for media access and intake, with a series of new and progressive digital media examples.

In addition to the circulation and production of digital material, media consumption habits are also being greatly influenced by technological developments. The portability of mobile phones has shifted the way that audiences are consuming media towards a regular and on-the-go activity. In the past, audiences would have to wait to view or tune in to prescheduled broadcasts, which were planned by executives and run on a rigorous schedule. Rather, these days, consumers can watch, listen or gain access to material as and when they please. Those such as the head of the fund that is a shareholder in ITV would be able to verify that this has caused an improvement in material production as customers are quickly finishing programs and continuously seeking out new things to check out.

Typically, the media industry is known for being a structured and extremely organised sector, with many opportunities for career development. However, in modern-day society, the progress of mobile phones has led to a few major shifts in the way media is shared and delivered. One of the most prominent developments in the media industry is the combination of mobile applications and streaming services, which have made mobile phones into the most available digital media devices on the market. With the ability to render video, text and audio content, smart devices are the optimum tool for dispersing and accessing media at any given time or location. The likes of the CEO of the fund that owns Euronews would acknowledge that media companies are continuously working on reformatting their content to prioritise mobile phone availability. At the moment, trends which are popular on social media are particularly prominent for media companies to follow. Particularly, short form video and international television are gaining traction for providing interesting and accessible material for audiences all over the world.